The customer retention and productivity gains are two features constantly persecuted by companies who want to keep growing businesses, especially in such challenging times and with great competition like the present.

And artificial intelligence has been presented as an interesting novelty for organizations that are attentive to what modernity offers, since it enables performance improvement and cost optimization, among other advantages. The public already accepts this service well, considering that Brazil is the vice-leader in daily interactions with it in the world .

To better understand how today it is essential to use this feature, which may even indicate reasons why contractors are leaving, it is worth checking out this article.

Why is customer retention important?

One reason is that winning over new consumers requires a much greater investment than keeping the old ones. After all, it includes varied efforts in attracting, winning, convincing and negotiating.

A conservative and widespread estimate is that this value is usually between 5 and 7 times higher. However, a study by Frost & Sullivan with NICE Latin America has already shown that this expenditure can increase by 25 times . This same survey points out that more than 90% of customers consider the experience with a brand to be fundamental to ensure customer loyalty.

IT Analyst has to review existing IT systems and internal processes. They have to work in collaboration with the management to understand IT objectives. It is important to have a better understanding of cutting-edge technologies to optimize organizational efficiency.

See more: IT analyst job salary

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