Startups are innovative companies in terms of providing services and selling digital products. When we say innovative, we mean that they use cloud resources far beyond data storage, like most conventional companies. Startups work in the cloud. That is, they need resources and tools that allow them to structure their vital operations in the cloud.

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These companies want to consume the resources they need to grow, but in the right measure (size and exact moment). A newly opened startup, for example, may not have the necessary funds to buy equipment and rent a place to work. The solution would be to rent the infrastructure the size it is today with the advantage of being scalable in the future.

This is perhaps the biggest benefit of the cloud for startups, because, usually, to open a company and start operations, the entrepreneur needs money to invest in physical infrastructure and working capital. With the cloud, this need falls considerably, allowing the initial capital to be invested in what generates revenue.

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For example, instead of forming a physical structure of its own, the startup can outsource, renting what it needs to run its operations. Thus, more resources are left to invest in the core business of the business, in its core business, increasing the chances of growth.

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